There are three kinds of design. We need to be specific when we use the word “design” because it’s a poorly designed word.

Classical Design

There’s a right way to make what is perfect, crafted, and complete.

Driver/ the Industrial Revolution, and prior to that at least a few millennia of ferment. 

Design Thinking

Because execution has outpaced innovation, and design matters. 

Driver/ the need to innovate in relation to individual customer needs requires empathy.

Computational Design

Designing for billions of people and in realtime, is at scale and TBD. 

Driver/ the impact of Moore’s Law, mobile computing, and the latest tech paradigms.