There are three kinds of design. We need to be specific when we use the word “design” because it’s a poorly designed word.
Classical design there’s a right way to make what is perfect, crafted, and complete. Driver/ the Industrial Revolution, and prior to that at least a few millennia of ferment.
Design thinking because execution has outpaced innovation, and experience matters. Driver/ the need to innovate in relation to individual customer needs requires empathy.
Computational design designing for billions of people and in realtime, is at scale and TBD. Driver/ the impact of Moore’s Law, mobile computing, and the latest tech paradigms.
The two growing categories of “designers” are those coming from Business and Technology. The three kinds of design are co-dependent — you must embrace at least two of these categories in order to win in this century.