There are three kinds of design. We need to be specific when we use the word “design” because it’s a poorly designed word.

What’s New?

About the Three Kinds of Design

Classical Design

There’s a right way to make what is perfect, crafted, and complete.

Driver/ the Industrial Revolution, and prior to that at least a few millennia of ferment. 

Design Thinking

Because execution has outpaced innovation, and design matters. 

Driver/ the need to innovate in relation to individual customer needs requires empathy.

Computational Design

Designing for billions of people and in realtime, is at scale and TBD. 

Driver/ the impact of Moore’s Law, mobile computing, and the latest tech paradigms.

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As a small courtesy the 2019 #DesignInTech Report PDF link and the 2018 #DesignInTech Report PDF link will be sent to you soon after you sign up! —@johnmaeda

Et Cetera

We are the proud sponsor of the word “design” on Erin McKean’s landmark Wordnik project.