Earning, Gooding, Making (, Processing)

“What is Design?” Written on May 8, 2013


Yesterday I spoke at the Atlantic IDEAS conference with Paola Antonelli of MoMA on the nature of design in the age of technology. I always find it helpful to be in front of folks that are unfamiliar to design to force myself to try and figure out “What is Design?” as there‘s nothing like pressure from a live audience.

There’s growing interest in design, I think, because there is such interest in the younger generation to do good for the world — what I refer to in my diagram above of a “gooding for prosperity” axis. In our capitalistic society, there’s always been the pressure to make a buck, euro, yuan, etc so the “earning for profit” axis is a classic measure of worth.

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