On Simplicity, in WSJ Magazine

WSJ Magazine, March 6, 2019

When I began studying design 30 years ago, I started as a technologist. It’s a very complex world—computer code, chip design—and I realized how important it was to make things simple, because it concerned everything in your daily life. If those things you bump into in your house or carry around with you were complex, they were going to make your life terrible. I wrote simple computer programs that would produce complex outcomes. I simplified complex technological experiences. Many designers love to live in a KonMari-style house where everything is super-duper organized; their clothes are folded standing up, and there’s joy or whatever. But I tend to like complexity and diversity around me. Creative people are inherently spatial learners. They understand through objects in their environments. It’s what feeds their spatial memory, their creativity.

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