September 2019 #CX Briefing

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I left the Media Lab in 2008 after originally trailing the career path of Muriel Cooper and then later being inspired by “The Audacity of Hope.” It was on the heels of my beginning to wonder about how higher-education worked, and also seeing how industry was fusing design and technology in a whole new way. I wanted to get to the heart of how design exists in the world — and then found myself in the heart of the technology industry in Silicon Valley somehow. Along the way, I’ve noticed how much ethics and inclusion increasingly matter — I hope to bring that energy deeper into the CX universe.

Four Things That I’m Thinking About CX

  • The word “design” is a curious one because it’s a known word to C-suite executives, client service folks, industry analysts, front-end developers, back-end developers, empowered product managers, disempowered product managers, management consultants, brand strategists, agile project managers, and also the folks who call themselves “designers.”
  • There’s a varying degree of importance ascribed to the word “design” because, like all words, it means something different depending upon who is using the word and *when* it’s being used in the process of creating value for a customer, client, user, patient, constituent, buyer, seller, and any of the organizational roles I mentioned just above.
  • Because there’s a long history of design needing to “fight” for its existence alongside other disciplines to be perceived as equally valuable to CFOs, I find that design debate erupts when we consider the entire system of value creation and when/where design can/should play a material role on a team. Why? Because there’s a history of its oppression.
  • So when people ask me why I am high-centered around the word “experience” I guess the simple answer is that it doesn’t have meaningful ownership by any specific capability group. It’s used most commonly in marketing, and it’s starting to be used in the context of entirely digital business transformations where I work. I’m betting it’ll catch on.

Three Things I’ve Noticed In The Last 30 Days

  • My new book How To Speak Machine is now fully baked and ready to deploy in November. Its central thesis is that computation is *a-ma-zing* but it has encultured and automated an alarmingly efficient means to make our world even more imbalanced. The only way to correct that imbalance is if more people learn how to speak machine (computation).
  • The world of technology is fully recognizing how wealth IMBALANCE has long been a societal norm, and the alarming ease with which the haves get to do things, versus the have-nots, is becoming more obvious. As a result, the CX world will need to increasingly contend with the ethical aspects of an experience: we need to be “wow-ed” with ethics.
  • Our conversation about the environment is literally heating up, and my spending most of my recent time in North America has made me ignorant about the work being done across the world to more fully address climate change. Environmental activists like Greta Thunberg are breaking through to the mass media, and I’ve increased my reading in this area.

Two Unsolicited Non-Tech Products That I ❤

  • The Whiskey River Soap candle that reads “A Candle for *-ing Meetings: Smells like this could have been an email” will definitely be a best seller this holiday season.
  • The bestselling book, “So You Want To Talk About Race,” by Ijeoma Oluo is a bestseller for a good reason: it’s eminently useful for any thoughtful professional today.

One Special Link

One Final Point

  • I’m getting this “monthly” newsletter in just under the wire for September. And I know I’m way behind on making my YouTube videos. But I’m having such great fun at Publicis Sapient as Global Chief Experience Officer, and I am still within my first 100 days. So this is a teeny glimpse of what’s been on my mind — thanks for being curious with me.

August 2019 #CX Briefing

If you’d like to get my monthly #CX Briefing sign up here to get it in your inbox first.

From a series of images I made in 2004 out of Tostitos corn chips (holiday edition).

Four Things That I’m Thinking About CX

  • The difference between CX and design is useful to ponder because it helps to separate outcome from process.
  • There are experiences that can be wholly crafted by a lone professional designer like with a one-off poster or chair.
  • But for projects that are more complex than a lamp, a product will get made with and by many non-designers on their way to market.
  • When professional designers are less involved, it’s easy to create “bad design.” But it can still be considered good CX.

Three Things I’ve Noticed In The Last 30 Days

  • I am on day 14 of my move from the SaaS product cloud of Automattic into the “digital business transformation” consultancy world of Publicis Sapient.
  • In the past 5 years of Design in Tech Reports I looked at the design-y shifts in startups, big tech, venture capital, and the consultancy space.
  • So now here I am in the last remaining universe in which I haven’t yet worked. Am I finally home? Something tells me … yes.

Two things I love ❤

  • TRUWOMEN Plant Fueled Protein Bars are delicious and meaningful to eat when you think about how most protein bars get to market.
  • Hazard 4 Civilian POD glasses cases have a carabiner-style clip and can comfortably fit oversized spectacles without crushing them.

One Special Link

  • I have started a new WordPress blog over at https://PS.blog to cover all things Publicis Sapient. Please check it out.

One Final Point

  • I’m fielding a variety of thoughts on the acronym “CX” — they’ve been streaming towards me from all parts. Recently John Cain at IIT has been giving me a fantastic seminar on the term. I look forward to sharing all the information I find in the CX.Report when March 2020 comes around.