WSJ: How Tech Makes an Experience Out of Everything

By Nat Ives / Feb. 28, 2020 12:02 pm ET

Everything Your privacy policy is like a new finish on your phone, Publicis Sapient Chief Experience Officer John Maeda says

WSJ 2020

The declining efficiency of traditional advertisements and new capabilities driven by technology and data have convinced many companies that their best shot at winning customers—and keeping them—is to improve the customer experience.

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