Salt Fat Acid Heat and Design

As a fan of eating delicious things, my eyes and brain perked up when I read about Chef Samin Nosrat and her new cookbook entitled “Salt Fat Acid Heat.” In her book she describes this phenomenon as the perfect storm of tastes as achieved by the simple grilled cheese sandwich:

“Learn to balance them perfectly and you’ll learn to create the perfect meal. Take the grilled cheese: if the pan is too hot, the bread will burn without the cheese melting; too cold, and the sandwich will turn soggy. The butter on the bread is the best fat to marry with the heat for this result. The cheese on the inside provides the necessary saltiness to cut through the butter, and the pickles on the side provide the acidity needed to balance a rich meal.”

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5 Books on Simplicity: Design, Technology, Business, Life

Painting by Jane Mount


When I moved to Silicon Valley, I donated all of my books to Designer Fund in San Francisco. It’s freeing to let go of the past. I’ve found that it makes things a lot simpler for yourself — and it forces you to figure out what truly matters. As I wrote in a book on simplicity now over a decade ago:

Simplicity is about subtracting the obvious and adding the meaningful. 

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Design in Tech Report 2018

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Silicon Valley design guru John Maeda distinguishes between three categories: “classical” designers, who create physical objects or products; “commercial” designers who innovate by seeking deep insights into how customers interact with products and services; and “computational” designers, who use programming skills and data to satisfy millions or even billions of users instantaneously.

Clay Chandler on the Design in Tech Report
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Design in Tech: Evolving Challenges for Silicon Valley

From the Kleiner Perkins blog on January 11, 2016

As recently as just fifteen years ago, computers were primarily used by researchers and otherwise “nerdy” types. Software was difficult to use, a situation that was remedied by endless manuals. Hardware didn’t look like anything more than a box, preferably one that could be opened easily with a screwdriver. I was fortunate to live through that era and watch it unfold over a few decades at the MIT Media Lab.

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