The Meaning of TBD

TBD means “To Be Decided” which is akin to how we’re going to see what happens as Technology Business and Design continue to converge in this century.

Technology lets us take advantage of “computational design” which involves algorithms, data processing, machine intelligence, cloud-based systems, and all the new ways of making products and services today.


Business has gotten more complex because of the many advances in computation over the last few decades — rendering lightning speeds in transactions and astronomical scales of customer engagement.


Design is a set of know-hows that has made things feel “better” for consumers, and its various capabilities are being tapped in every domain with hopes of making superior products and services to compete globally.